Across London, everyone is working hard to stop the spread of coronavirus. We want to Keep London Safe, protect the NHS and keep our communities safe and healthy.
Keep London Safe is a pan-London campaign, designed to reach communities across the capital by sharing key national public health messages around Covid-19.
London is a unique place. When the national initiative to prevent the spread of Covid-19 using the NHS Test and Trace system was launched, it was quickly realised that London needed its own approach to address the unique challenges of diversity, deprivation and density.
A collaboration between London Councils, the 32 London boroughs and the City of London Corporation, supported by UK Health Security Agency, the Office for Health Improvement and Disparities, the NHS, and the Greater London Authority (GLA), the partnership spans borough boundaries to reach every corner of our communities.
The capital’s public services, boroughs, businesses and communities continue to promote the Keep London Safe message to all Londoners through social media, posters and adverts. This includes tailoring the message to target their local communities.
The pan-London campaign translates national messages to the London context and then hyper locally to boroughs and neighborhoods with:
- practical, shareable, accessible resources that can be used and adapted by all boroughs
- an updated community languages toolkit so that community and faith leaders can help us share key messages with their communities via the most impactful channels including hyper-local WhatsApp groups
The campaign has been covered in the media both locally and nationally. Look out on social media for #KeepLondonSafe for more local campaigns, videos and information.